7.ROOMS was born with the intention of creating products that survive time, that are able to build stories. Stories of lives, of tradition, of craftsmanship. Of the common identity of peoples and people, recalling the daily life of past times, reinventing the soul of native communities and giving them a new life.
We make artisan work visible, investigating techniques and processes, updating them in each of our mini collections and pampering every detail so that our garments deserve to be loved forever.
We joined forces to create a new concept of Brand and Creative Direction, based on the cultural heritage, tradition and craftsmanship of the people.
It is another way of approaching fashion, offering each customer a philosophy of unique products, limited editions, where the value lies in the know-how of our craftsmen and in the history of each garment.
Uniting generations, past lives, a present and the reflection of a future. A future of a sustainable brand, of teamwork and of sharing dreams... Ours.
WHY THE NUMBER 7?
"7 is an important number for me, always present in my life..."
ETERNAL, PERFECT AND INFINITE
We put all our love in each of our garments, taking care of all the details and patterns to make them as special and perfect for you. Trying to make them survive time and deserve to be loved forever.
Essential values and an outstanding feature of our identity as a brand.
CULTURAL HERITAGE AND SEARCH FOR ONESELF
Finding who we are and where we come from, claiming our cultural heritage as a people and looking for a new path within the fashion industry much more akin to our principles and lifestyle. Because another world is possible.
Stories. Stories of garments and objects. Roots, traditions. People who are part of our past, who are in our present and who will teach us to create the future. Craftsmanship and know-how as a starting point for many of our collections. Sustainability in fabrics and processes. Restyling and Upcycling of garments with past stories as an essential part of our brand concept.
TRADITION, CRAFTSMANSHIP, SUSTAINABILITY AND RESPECT . These are the values we believe in.
Through different pillars we build a sustainable management project:
PRODUCTION We produce garments in small women's social workshops, helping us to establish corporate social responsibility.
SustainableFABRICS, from Death Stocks, organic and certified.
TRADITION AND CRAFTSMANSHIP. We work from fabrics, garments and handmade embroidery, trying to recover past techniques to reinvent them and build new futures.
UPCYCLING. We recover forgotten fabrics and garments, creating new patterns and giving them a new life.
PATTERN. We use Zero Waste pattern making techniques to make the most of the fabrics and generate the minimum waste.
LIMITED EDITIONS. By working with surplus fabrics, the number of garments of each design is limited to exclusive and numerically controlled editions. Unique garments for customers who appreciate the exclusivity and quality of products made with love.
Nature as the source of our resources.
Hand dyeing processes of organic cotton using wild plants, waste from wine production and wood chips are added to give the fabric a range of blues.
The fabrics are worked in a maximum of 6 meters in each dyeing process, making each dyeing and printing absolutely unique and turning each garment into a limited edition in itself. limited edition in itself. You will not find any garment the same as another.
Regional garments that unite peoples and people in common identities.
We research into the traditions and traditional clothing of the people, giving a new visibility to fabrics, trimmings and embroidery, thus rescuing ancestral crafts, giving them a new life and repositioning them in the place where they deserve to be valued.
We are seekers of treasures that want to be found.
We explore old warehouses and haberdasheries in search of treasures that want to be found. search for buttons from Death Stocks, which were manufactured a long time ago and are waiting to be loved again. again.
This makes our garments become little unrepeatable jewels that inspire present lives from past dreams.
Handmade works that dignify crafts.
Each of our ribbons is personally selected by our team in Morocco, in direct contact with the artisans.
They aremade with Sabra silk made with cactus in a completely artisanal way and hand-dyed with vegetable dyes.
They are They are made by hand in small workshops that transmit their saber from father to son.
The union of generations as the essence of the brand, putting in value the work of three generations.
Grandparents, adults and young people.
The craftsman with stories to vindicate the know-how that has been passed down for decades, the experience of years of work in the world of fashion and the importance of giving an opportunity to a generation of young, bright and very talented people, stagnant in a society that does not allow them to grow. to a generation of young, bright and talented people who are stagnating in a society that does not allow them to grow.
This is the future in which we believe and for which we bet.