"ROOMS is a very personal project, I am always looking for new paths to follow, challenges to face. 7.ROOMS is part of me, of who I am, of my experience during all these years, of my passion for fashion and decoration. From my obsession with enjoying the little things, with creating magical environments that breathe harmony and good taste.
With my facet of coolhunter, treasure hunter in flea markets and forgotten shops. With the pleasure of giving new lives to clothes and objects with past lives and with the enjoyment of making clothes that seem simple shine, either for a day or forever.
ROOMS is me and there are many of us, collaborators with whom I have met over the years. I would love to be able to transmit to you all that we can do, our passion for beautiful things and good people".
Gemma Gª del Álamo, Founder and Creative Director
20 years working as Creative Director and Stylist in the world of fashion and decoration.
She has been head of fashion and freelance stylist in the best Spanish fashion magazines, such as Vogue, In Style, El País Semanal, DT, Ten Mag, Neo 2 and Vanidad, among others. She has also developed her professional career as creative director for Jesús del Pozo, Úlises Mérida and Ion Fiz in their fashion shows at MBFWM.
She has combined her work as a stylist with teaching, developing her career in different fashion schools, such as the University Francisco de Vitoria, Carlos III (Master of fashion and beauty Vogue) and mainly in the IED Madrid as the main teacher in the Area of Styling, coordinating projects and teaching classes in all courses of the Higher Degree in Fashion Design as well as in the Diploma of Communication, Styling and Fashion Image, where she has served as external coordinator of the subject of styling, teacher and tutor responsible for Final Projects (TFE).
She is currently an academic consultant at Condé Nast College and coordinator of the "Vogue Diploma in Styling and Fashion Production", as well as continuing to work as a creative director and stylist in advertising and decoration campaigns.